City Council Working on Strategic Planning Framework

July 05, 2023


Vision: The safe, affordable, connected, responsible hometown for all.

City Council has been working on a Strategic Plan Framework for some time, even dedicating a Committee to the planning process.

The current iteration of the Framework is as outlined below, and in the attached pdf document. The Committee considers this a work in progress, not an end result.

On July 3rd, City Council authorized an in-depth Community and Employee Survey to help the Committee set priorities on the most important issues to our citizens.


STRATEGIC PLANNING FRAMEWORK

VISION STATEMENT: The safe, affordable, connected, responsible hometown for all.

FOCUS AREAS: Municipal Services, Economic Development, Quality of Life

Focus Area: MUNICIPAL SERVICES

PERFORMANCE AREAS

  • Provide affordable, reliable, and diverse services
  • Modernize outdated infrastructure and maintain historical assets
  • Attract, develop, and retain quality staff
  • Increase transparency and community feedback

PERFORMANCE INDICATORS

  • Quantitative: internal and external markers
  • Quantitative: Budget spend and number of projects
  • Qualitative and Quantitative: Employee survey, compensation package market comparison, turnover and open position metrics
  • Qualitative and Quantitative: Community survey, media reach, number of platforms employed, Social media hits, number of media outlets and events, city meeting participation, digital engagement

Focus Area: ECONOMIC DEVELOPMENT

PERFORMANCE AREAS

  • Attract and retain businesses and residents
  • Increase tourism and exposure
  • Revenue growth

PERFORMANCE INDICATORS

  • Quantitative analysis
  • Quantitative: sales tax, event attendence, social media metrics
  • Quantitative: Property and sales tax, utility customers & revenue

Focus Area: QUALITY OF LIFE

PERFORMANCE AREAS

  • Foster a family-oriented experience
  • Support resident’s physical, mental, financial, and social quality of life
  • Connected City

PERFORMANCE INDICATORS

  • Qualitative: Community Survey
  • Qualitative: Community Survey & Quantitative: number of projects, dollars spent
  • Quantitative & qualitative

Next Steps

Performance Indicators

Define and refine how to measure performance in each performance area.

Strategies

Work with city staff to identify and define strategies for each performance area.