City Council Working on Strategic Planning Framework

July 05, 2023

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Vision: The safe, affordable, connected, responsible hometown for all.

City Council has been working on a Strategic Plan Framework for some time, even dedicating a Committee to the planning process.

The current iteration of the Framework is as outlined below, and in the attached pdf document. The Committee considers this a work in progress, not an end result.

On July 3rd, City Council authorized an in-depth Community and Employee Survey to help the Committee set priorities on the most important issues to our citizens.


STRATEGIC PLANNING FRAMEWORK

VISION STATEMENT: The safe, affordable, connected, responsible hometown for all.

FOCUS AREAS: Municipal Services, Economic Development, Quality of Life

Focus Area: MUNICIPAL SERVICES

PERFORMANCE AREAS

  • Provide affordable, reliable, and diverse services
  • Modernize outdated infrastructure and maintain historical assets
  • Attract, develop, and retain quality staff
  • Increase transparency and community feedback

PERFORMANCE INDICATORS

  • Quantitative: internal and external markers
  • Quantitative: Budget spend and number of projects
  • Qualitative and Quantitative: Employee survey, compensation package market comparison, turnover and open position metrics
  • Qualitative and Quantitative: Community survey, media reach, number of platforms employed, Social media hits, number of media outlets and events, city meeting participation, digital engagement

Focus Area: ECONOMIC DEVELOPMENT

PERFORMANCE AREAS

  • Attract and retain businesses and residents
  • Increase tourism and exposure
  • Revenue growth

PERFORMANCE INDICATORS

  • Quantitative analysis
  • Quantitative: sales tax, event attendence, social media metrics
  • Quantitative: Property and sales tax, utility customers & revenue

Focus Area: QUALITY OF LIFE

PERFORMANCE AREAS

  • Foster a family-oriented experience
  • Support resident’s physical, mental, financial, and social quality of life
  • Connected City

PERFORMANCE INDICATORS

  • Qualitative: Community Survey
  • Qualitative: Community Survey & Quantitative: number of projects, dollars spent
  • Quantitative & qualitative

Next Steps

Performance Indicators

Define and refine how to measure performance in each performance area.

Strategies

Work with city staff to identify and define strategies for each performance area.


pdf version